Drift

You can't quit.
But you can moderate.

A habit app for people who want to drink less, smoke less, vape less, or scroll less — without the all-or-nothing pressure of quitting.

See pricing → How it works

Three taps a day. That's it.

No journaling, no mood check-ins, no coach. You set a ceiling, you log as you go, and Drift does the math.

Step 1

Set your number

Pick a habit and a weekly ceiling — 3 drinks, 5 cigarettes, 40 minutes of scrolling. Not zero. A number you can actually hold.

Step 2

Log as you go

One tap each time it happens. Ten seconds, from the home screen or a widget. No streak to protect, no guilt prompt.

Step 3

Watch the average

Drift plots your moving average against your goal. The line, not the day, is what matters — and the line is honest.

Different from every other habit app.

Most habit apps punish you for one bad day. Drift doesn't track streaks — it tracks your moving average. A single slip doesn't erase your progress.

Moving averages, not streaks

One bad day doesn't reset everything. Drift looks at the trend over a week, month, or year — whichever scale fits your habit.

Free when you're on track

Stay under your goal for the week, and your next renewal is free. The app literally doesn't charge subscribers who are succeeding.

Real numbers, real savings

See money, calories, and time saved per month. No motivational stickers. No coach. No fireworks. Just the math.

A streak is a lie you tell yourself.

Streak apps reset to zero the moment you slip. So one bad Friday erases a month of progress, and the all-or-nothing math quietly pushes you to quit the app instead of the habit.

Drift refuses to play that game. It tracks the trend — your 7-day, 30-day, and yearly average. A single high day barely moves a month-long line. Progress you earned stays earned.

Streak apps

1 slip → back to zero

Drift

1 slip → the average barely moves

Pick your stake.

Weekly auto-renewing subscription. Cancel anytime in your phone settings.

Lightly committed

$0.99 /wk

I can do it Most picked

$4.99 /wk

Generational lock-in

$9.99 /wk

Beat your goal for the week, and the next renewal is $0. Slip up, and the subscription bills as normal. That's the deal — the higher your stake, the more it costs to drift.

Questions, answered.

Is Drift for quitting?

No — it's for moderation. Drinking less, smoking less, scrolling less. If your goal is zero forever, a quit app fits better. If "less" is the honest goal, that's the whole point of Drift.

What happens when I have a bad day?

Nothing dramatic. One day above your goal nudges your average up a little. Keep the week under your ceiling and you're still on track — no streak to lose, no starting over.

How does the free week actually work?

Stay under your weekly goal and Drift waives your next renewal. Beat the goal, pay nothing. Slip past it, and it bills as a normal subscription. The incentive points the right way — toward the habit you wanted.

Which habits can I track?

Anything you can count: alcohol, cigarettes, vapes, screen time, spending — anything with a number and a ceiling.

Will it nag me?

No coach, no confetti, no guilt notifications. Just the numbers: money, time, and calories saved per month, and a quiet line you can read in a second.

Can I cancel anytime?

Yes. Subscriptions are managed in your iPhone Settings and cancel with one tap — no retention dark patterns.

You can't quit.But you can moderate.